Oh Dear. We’ve upset Lamborghini!

The announcement we made last week that we have a Lamborghini Reventon for sale seems to have caused something of a furore! Oh, dear! We thought it was a big deal for us, after all, it is a very rare car indeed, but we didn’t expect it to cause quite the fuss it has. The announcement has been reported on car sites, forums and blogs on every continent. Even Reuters and Fifth Gear have reported on it! But, and I suppose it’s the nature of the web, some of the comment has been more than a little disparaging. “They’re making it up” seems to be the most common comment. What on earth would we do that for? We’d look pretty damn stupid advertising a car we haven’t got. All we’re doing is our job. The whole thing has got Hugh quite upset, so I’ll give you his comments on this (oh, and I’ve put his picture here, because some people are even questioning whether he exists!).

I started the business to supply quality cars at great prices to fellow sports professionals. It seems we are doing something right, because the business has grown phenomenally and we now supply cars to people in all walks of life. But we’ve succeeded by giving an unbeatable, hands-on service to every customer. We find exactly the car our customer wants, organise the finance and deliver the car to their door, all from just a phone call. Our customers lead busy lives and appreciate our service. That’s why they trust us, recommend us and come back every time they change their car.

I have been told by the Lamborghini guy that commented here last week that Lamborghini themselves have been chasing round contacting dealers and customers to find out which car we have, or even if we have the car available. According to this guy my name is buzzing round Lamborghini worldwide! What’s all the fuss about? We’re here to supply what our customers want, and if they want this car we will do our best to supply it. At the end of the day we will make a tiny fraction of the money Lamborghini make on this car. And just for the record, we have documentary evidence of this car’s availability. We would not offer a car we did not have available.

We have had a lot of phone calls on this car – everyone from Lamborghini dealers and brokers serving the Middle East, Europe & the U.S., to business people and sports pros. But we have not yet sold the car, and maybe, with all this fuss, we never will. Maybe that’s why there has been so much fuss – to try and stop any sale. So be it. But we will continue to do what we do because there is a huge demand for our services. People are disillusioned with the car trade and its lack of service, and find our hands-on, helpful way of doing business refreshing and cost-effective. Our business is built on the trust we have generated, so I wanted to assure our customers that we always act honestly, and would never offer for sale something we don’t have.

Hugh’s obviously not happy about this, but he’s being very diplomatic. From my point of view I think it’s extremely hypocritical for Lamborghini to try and block this sale (which is certainly what appears to be happening). I love Lamborghinis, and we do supply a fair number of them to our customers (probably more than many Lamborghini dealers!), but I have to admit that I tend to agree with the general opinion that the Reventon is a cynical money-maker from Lamborghini. In reality, as someone on a blog noted this week, it’s just a pimped LP640 for an extra £600k! For Lamborghini to try and take the moral high ground when we offer one for sale does seem odd. Perhaps they’re thinking they should have charged more! Who knows.

I completely understand why people want such rare cars. And if we can source and supply them (as we almost always can) we will. That’s free enterprise. It’s legal. It’s honest. And it’s what our customers want. So I’m sorry Lamborghini if that upsets you, but it’s not personal, it’s business. We are in the business of supplying hard to get and desirable cars at exceptional prices, and we’re going to carry on doing it to the best of our ability, giving our customers the cars, and the service, they find hard (or often impossible) to get from dealers and manufacturers.