Audi Q7 V12 TDI quattro - On sale soon

Back in March, I wrote about the Audi Q7 V12 TDI for sale from the late summer. Well, that’s what we hoped, but it’s taken a little longer to get there than Audi planned. But now it’s official. The Audi Q7 V12 TDI will be ready to hit the roads by the end of the year in the UK.

Despite the so-called slump in car sales, we’re as busy as ever. Understandably everyone, regardless of the size of their bank balance, is nervous about the future when the economy is in the hands of Loose-Lips Darling. Who knows what’s going to come out of his mouth next to drive the economy down. And the newspapers are as bad - ‘we’re all doomed’ - with endless stories about the impending financial meltdown. But as with every financial downturn, people don’t stop spending, they just become more cautious and seek out the most economic way to get what they want. And that’s the same whether you want a new Ferrari or a Ford KA. Which probably explains why, despite the cars we supply being top-end, we’ve seen a 20% increase in visitors on the website in the last couple of months.

Audi, as savvy as ever, has picked a very good time to release the Audi Q7 V12 TDI quattro. Yes, it’s going to be very pricey - £100,000ish - but it’s not going to cost an arm and a leg to run. Its combined economy is, near as makes no difference, 25mpg. And that has an impact. No one, however much they spend on a car, wants to do 10mpg to the gallon. Not unless that’s the only way to get the performance they want. But if they can have that performance, coupled with a wall of torque (737 lb ft) and 500bhp, whilst still seeing 25mpg, they’re going to sit up and take notice.

The Audi Q7 V12 TDI quattro is going to sit at the very top of the Audi Range. Massively specced it really is the pinnacle, not just of the Q7 range, but of diesel engined cars in general. We’re going to start seeing a raft of high-performance diesels in the near future including Porsche, although probably not the V12, in both the Cayenne and Panamera. And I think that this is the way manufactureres are going to address the economy problems. Long-term, bio-fuels really are a non-starter. In small numbers they work, but we don’t have enough space on our little planet to ‘grow’ fuel, so unless hydrogen powered cars can be made a reality, big, powerful diesel engines are the way to appease the wish for power and economy.

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